
Special Edition - Why Most Advisors Fail in Sales: Ignoring Awareness Stages
Most financial advisors don’t fail because their services are bad. They fail because they don’t truly understand their clients. They speak too broadly, too vaguely – and end up creating content that resonates with no one. Marketing budgets burn, visibility never takes off, and sales pipelines stay empty.
In this episode of the WeckUp Call, I’ll show you why traditional segmentation is no longer enough and how mastering the 5 Awareness Stages is the real game-changer for your positioning and sales.
You’ll learn:
• Why trying to appeal to everyone guarantees you’ll convert no one
• The 5 Awareness Stages...